Day 1
Friday, June 5, 2026
M1@Teaching Centre
Registration & Coffee
12:30 - 13:15
Welcome & Introduction
13:15 - 13:30
Paper Session 1: AI Personalization and User Engagement
13:30 - 15:10
Designing a Personalized Conversational AI System for Upfront Personalization in User Acquisition Phase
13:30 - 14:20
Abhay Bhargava (ESSEC)*, Nicolas Prat (ESSEC)
Discussant: Matti Rossi (Aalto University School of Business)
Balancing performance and engagement in AI augmentation: empirical evidence from an entrepreneurial pitch writing task
14:20 - 15:10
Anuschka Schmitt (LSE)*, Thiemo Wambsganns (Bern University of Applied Sciences), Andreas Janson (University of St. Gallen), Krzysztof Gajos (Harvard University)
Discussant: Zhewei Zhang (WBS)
Coffee Break
15:10 - 15:25
Paper Session 2: Digital Knowledge Production and Content Strategy
15:25 - 17:05
Knowledge & Problem-Niches: How Metaknowledge Architecture Shapes Online Knowledge Production
15:25 - 16:15
Leo Allen (HEC Paris)*
Discussant: Aaron Cheng (LSE)
Sponsorship and the Exploration-Exploitation Trade-off in Content Creation
16:15 - 17:05
Tong Wang (University of Edinburgh)*, Ke Li (University of Edinburgh), Aluna Wang (HEC Paris), Xitong Li (HEC Paris)
Discussant: Qiqi Jiang (Copenhagen Business School)
Coffee Break
17:05 - 17:15
Panel 1: Impact of GenAI on doctoral student education and training
17:15 - 18:00
Panel members: Ram Gopal (WBS), Hila Lifshitz-Assaf (WBS), Youngjin Yoo (LSE), Maha Shaikh (Esade), Thomas Huber (ESSEC), Nicolas Prat (ESSEC)
Moderator: Susanne Beck (WBS)
Drinks and Dinner
18:15 - 21:00
Radcliffe