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Registration & Plenary Session
Friday, May 22, 2026
Manitoba Club, 194 Broadway, Winnipeg, MB R3C 0R2, Canada
Registration
16:30 - 17:30
The Galleria, Manitoba Club
Dean's Welcome Address
17:30 - 17:45
Grand Ballroom II, Manitoba Club
Dr. Bruno Silvestre, Dean, I.H Asper School of Business, CPA Manitoba Chair in Business Leadership, Asper School of Business, University of Manitoba
Plenary Session- Customer Well-being in the Digital Era
17:45 - 19:00
Grand Ballroom II, Manitoba Club
Panelists:
Ms. Lisa Cefali, Principal/CEO, Lisa Cefali Inc.
Mr. Paul Provost, President & Founder, 6P Marketing
Ms. Amanda Hildahl, Director of Customer Experience, Strategy, Planning, and Execution at Manitoba Public Insurance
Moderator: Dr. Kiran Pedada, Associate Professor, F. Ross Johnson Fellow, The Associates Fellow in Marketing and Inclusive Business, Asper School of Business, University of Manitoba
Cocktail Reception
19:00 - 20:30
Grand Ballroom II, Manitoba Club